Sector: Sports

Case studies in the Sports sector

Sports marketing is a powerful emerging market for us. We bring our innovative non-traditional agency thinking to deliver a number of sports marketing programmes across Europe and Asia using a number of different channels to target the consumer.

We know that stakeholders and critically sport fans are wanting a much more engaging, immersive set of experiences that have credibility, information and wow. Sport has gone from a generally passive, ‘lean-back’ experience to a much more dynamic, ‘lean-in’ interactive activity. Viewers now want the insider’s view: they want constant, credible, compelling content with the right stats, the right commentary and the most revealing camera angles.

We use our agency insight, experience and skill sets to deliver exactly that – compelling sports marketing experiences that provide information and revelation in equal measure.