Sector: Luxury

Case studies in the Luxury sector

Luxury is an elusive concept to pin down.

It means different things in different geographies: what makes up luxury is immensely personal too. However our insight, work and findings in this compelling sector point to one main observation: that the notion of luxury is quietly shifting from just the accumulation of mere singular objects to also now of acquiring compelling experiences. Having the feeling that you are the first, or only one, to have this experience: that it will be totally tailor made for you, your family and friends.

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Taking this learning has proved really helpful in developing our work with some of the most prestigious brands in the automotive, and non-automotive, luxury sector. The fact that it’s the feeling that ultimate luxury provides – of being engaged with a brand that knows and understands you instinctively and intuitively. That every touchpoint and interaction is considered, is inclusive and is human.

Our Deeper Blue team of highly experienced specialists align both their wide knowledge, skills and talent to then design utterly bespoke programmes for our luxury clients, with passion and with world-class delivery.

Talk to us or call +44 (0)208 946 6138 today to see how we can provide the right insight and impact to meet your developing business needs within the luxury sector.

Rolls-Royce: European Hotspots

Rolls-Royce: European Hotspots

How do you attract and engage the super wealthy?

Lexus: RC F Customer Launch

Lexus: RC F Customer Launch

Live event and digital in perfect harmony

Lexus: RCF 2D & 3D films

Lexus: RCF 2D & 3D films

Dramatic car-to-car filming in an immersive experience

Lexus: Internal Training

Lexus: Internal Training

'Lexus Product Power’