Sector: Healthcare

Redefining live events in the Healthcare sector

Live events have always been key for the healthcare industry, for both the manufacturer, their internal teams and for healthcare providers; but is there a feeling that pharma events have become repetitive and have not developed to truly engage and so change attitudes and behaviours?

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Deeper Blue recently conducted an industry-wide healthcare survey to gather insight about what currently constitutes a truly compelling live event.

Results reveal a real hunger for new ideas, fresh thinking and a broad willingness to re-imagine the purpose, scope and impact of pharmaceutical live event experiences:

  • Compliance is essential but certain pharma events need to be far more revolutionary – more distinctive and bespoke to the brand, product and audience it is addressing
  • Events need to stand-out, disrupt the status-quo and amplify your brand values and messages
  • Pharma event professionals need to think longer-term, plan accordingly and look to integrate and connect across multiple events and multiple audiences. To truly apply a consistent drumbeat of communications across different channels over the long term
  • Insightful, well-designed content coupled with new tech will deepen participation & engagement and deliver far more meaningful measurement – but compliance is sometimes masking innovation and progress

Let’s go further. If your pharma events are still delivering rather predictable outcomes without really powering growth, creating value or visibly changing attitudes and behaviours then do please contact us. We can help you transform your business.

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