Sector: Automotive

Case studies in the Automotive sector

With our founders extensive auto experience we have developed a strong specialist reputation in the global automotive and truck industry with clients such as; Toyota, Lexus, GM, Opel, Vauxhall, VW CV, SEAT, ŠKODA, Cadillac, Jeep, Scania, Isuzu, BMW Group and Rolls-Royce Motor Cars.

The auto industry is rapidly changing and evolving, embracing a number of big themes such as electrification, autonomous driving and connected mobility. Customers are also changing fast their engagement habits across initial interest, purchase, ownership and repurchase phases. Crucially, as the appetite for online sales grows the challenge and opportunity is for OEM’s and dealers to rethink and reshape their offer accordingly.

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Within this fast changing digital and ‘live’ environment there is a developing need, in both manufacturer and dealer teams, to ensure that credible, effective ‘human-to-human’ customer interactions are properly formed. That’s what we do. We creatively train and coach teams, both within the OEM and the network, to be far better empowered. We design with the right insight, planning and processes for these teams to engage customers, across both live and digital, in a manner to help create long-term external fans of the brand.

Our work with the world’s leading automotive brands has been developed and driven by the Deeper Blue ‘Sustained Engagement’ model; with the delivery of some of the most comprehensive and innovative long-term change, launch and brand immersion programmes.

Talk to us or call +44 (0)208 946 6138 today to see how we can help provide the right insight and impact to meet your developing business needs in the automotive sector.

ISUZU: Dealer Awards

ISUZU: Dealer Awards

A warm welcome to Cardiff!

Opel: Attract. Build. Customer for Life.

Opel: Attract. Build. Customer for Life.

Aftersales is the new automotive battlefield

Rolls-Royce: European Hotspots

Rolls-Royce: European Hotspots

How do you attract and engage the super wealthy?

Lexus: RC F Customer Launch

Lexus: RC F Customer Launch

Live event and digital in perfect harmony

Vauxhall: Connected Thinking

Vauxhall: Connected Thinking

Joining up the dots to create a frictionless experience

Lexus: RCF 2D & 3D films

Lexus: RCF 2D & 3D films

Dramatic car-to-car filming in an immersive experience

Opel/Vauxhall: Launch of OnStar

Opel/Vauxhall: Launch of OnStar

Bringing clarity, engagement and simplicity to animated communications

Lexus: Internal Training

Lexus: Internal Training

'Lexus Product Power’

Fiat Chrysler Automobiles: Service Driven

Fiat Chrysler Automobiles: Service Driven

Customer Experience is the new marketing

Opel: Good. Better. Best.

Opel: Good. Better. Best.

Moving the European Network from 'Good' to 'Better' to 'Best'

Toyota: Always a Better Way Live

Toyota: Always a Better Way Live

Powerful insight delivering powerful experiences

Cadillac Europe: Daring Greatly

Cadillac Europe: Daring Greatly

Digital learning and pushing boundaries