Case studies in the Automotive sector
With our founders extensive auto experience we have developed a strong specialist reputation in the global automotive and truck industry with clients such as; Toyota, Lexus, GM, Opel, Vauxhall, VW CV, SEAT, ŠKODA, Cadillac, Jeep, Scania, Isuzu, BMW Group and Rolls-Royce Motor Cars.
The auto industry is rapidly changing and evolving, embracing a number of big themes such as electrification, autonomous driving and connected mobility. Customers are also changing fast their engagement habits across initial interest, purchase, ownership and repurchase phases. Crucially, as the appetite for online sales grows the challenge and opportunity is for OEM’s and dealers to rethink and reshape their offer accordingly.Read more >
Within this fast changing digital and ‘live’ environment there is a developing need, in both manufacturer and dealer teams, to ensure that credible, effective ‘human-to-human’ customer interactions are properly formed. That’s what we do. We creatively train and coach teams, both within the OEM and the network, to be far better empowered. We design with the right insight, planning and processes for these teams to engage customers, across both live and digital, in a manner to help create long-term external fans of the brand.
Our work with the world’s leading automotive brands has been developed and driven by the Deeper Blue ‘Sustained Engagement’ model; with the delivery of some of the most comprehensive and innovative long-term change, launch and brand immersion programmes.