This document refers to personal data, this is defined as information concerning any living person (a natural person who hereafter will be called the Data Subject) that is not already in the public domain.
The Data Protection Act (DPA), Privacy and Electronic Communications Regulations (PECR) and The General Data Protection Regulations (GDPR) which is EU wide and far more extensive, seek to protect and enhance the rights of data subjects. These rights cover the safeguarding of personal data, protection against the unlawful processing of personal data and the unrestricted movement of personal data within the EU. It should be noted that GDPR does not apply to information already in the public domain such as Companies House data.
Deeper Blue Limited (DB) is pleased to provide the following GDPR information:
Who we are
DB is an international communications and experiential marketing agency involved in both the B2B and B2C sectors.
DB uses the information either sent previously sent by you or collected from you to provide quotations, make telephone contact and to email you information which the agency believes may be of interest to you and your business. In you making initial contact you consent to DB maintaining a dialogue with you until you either opt-out (which you can do at any stage) or we decide to desist in promoting our services. DB also acts on behalf of its clients in the capacity of data processor. When working exclusively as a data processor, DB will be acting on the instruction of its client, and will work to the best of our ability to ensure that the client is fully GDPR compliant.
Some personal data may be collected about you from the forms and surveys you complete, from records of our correspondence and phone calls and details of your visits to our website, including but not limited to personally-identifying information like Internet Protocol (IP) addresses. DB may from time to time use such information to identify its visitors. DB may also collect statistics about the behaviour of visitors to its website.
Any information DB holds about you and your business encompasses all the details we hold about you and any sales transactions including any third-party information we have obtain about you from public sources and our own suppliers such as credit referencing agencies.
DB will only collect the information needed so that it can provide you with communication, marketing and event services, this agency does not sell or broker your data, although coincidentally there may be times when your information could be contained in data that DB has purchased from a third-party list broker, on behalf of a client.
Legal basis for processing any personal data
To meet DB contractual obligations to clients and to also respond to enquiries.
Legitimate interests pursued by DB and/or its clients
To promote the communications, marketing and events agency and GDPR services offered by DB and/or to market the services and/or products offered by DB existing clients
Through agreeing to this privacy notice you are consenting to DB processing your personal data for the purposes outlined. You can withdraw consent at any time by emailing email@example.com or by phoning 0044 (0) 208 946 6138 or writing to us, see last section for full contact details.
DB may on occasion pass your personal information to third parties exclusively to process work on its behalf. DB requires these parties to agree to process this information based on our instructions and requirements consistent with this Privacy Notice and GDPR. DB do not broker or pass on information gained from your engagement with the agency without your consent. However, DB may disclose your personal information to meet legal obligations, regulations or valid governmental request. The agency may also enforce its Terms and Conditions, including investigating potential violations of its Terms and Conditions to detect, prevent or mitigate fraud or security or technical issues; or to protect against imminent harm to the rights, property or safety of DB, its clients and/or the wider community.
DB will process personal data during the duration of any contract and will continue to store only the personal data needed for six years after the contract has expired to meet any legal obligations. After six years any personal data not needed will be deleted.
Data is held in the United Kingdom using different (multiple) servers. DB does not store personal data outside the EEA.
Your rights as a data subject
At any point whilst DB is in possession of or processing your personal data, all data subjects, have the following rights:
- Right of access – you have the right to request a copy of the information that we hold about you.
- Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
- Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
- Right to restriction of processing – where certain conditions apply to have a right to restrict the processing.
- Right of portability – you have the right to have the data we hold about you transferred to another organisation.
- Right to object – you have the right to object to certain types of processing such as direct marketing.
- Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.
In the event that DB refuses your request under rights of access, we will provide you with a reason as to why, which you have the right to legally challenge.
DB at your request can confirm what information it holds about you and how it is processed
You can request the following information:
- Identity and the contact details of the person or organisation (DB) that has determined how and why to process your data.
- Contact details of the data protection officer, where applicable.
- The purpose of the processing as well as the legal basis for processing.
- If the processing is based on the legitimate interests of DB or a third party such as one of its clients, information about those interests.
- The categories of personal data collected, stored and processed.
- Recipient(s) or categories of recipients that the data is/will be disclosed to.
- How long the data will be stored.
- Details of your rights to correct, erase, restrict or object to such processing.
- Information about your right to withdraw consent at any time.
- How to lodge a complaint with the supervisory authority (ICO).
- Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data.
- The source of personal data if it wasn’t collected directly from you.
- Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing.
To access what personal data is held, identification will be required
DB will accept the following forms of ID when information on your personal data is requested:
A copy of your driving licence, passport, birth certificate and a utility bill not older than three months. A minimum of one piece of photographic ID listed above and a supporting document is required. If DB is dissatisfied with the quality, further information may be sought before personal data can be released.
All requests should be made to firstname.lastname@example.org or by phoning 0044 (0) 208 946 6138 or writing to us at the address further below.
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than any data you choose to share with us, for example via our enquiry form.
We use the following cookies on this website:
These are used by Google Universal Analytics to track traffic to and usage of our website. We collect this information in a way which does not identify anyone, we do not make any attempt to find out the identities of those visiting our website, and we do not share this information with anyone. These cookies contain a randomly generated number as a client identifier and expire after 24 hours.
Managing cookies on your computer
Most web browsers allow some control of cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage or delete them, visit the About Cookies website (link opens in new window).
You can choose to block the cookies that are set by the DB website, however you must be aware that doing so may mean that parts of the site will not work correctly.
The law that controls how cookies are used on websites has changed. There is more information on the Information Commissioners website (link opens in new window).
In the event that you wish to make a complaint about how your personal data is being processed by DB or its partners, you have the right to complain to the Deeper Blue Limited data protection officer. If you do not get a response within 30 days you can complain to the ICO.
The details for each of these contacts are:
Deeper Blue Limited
Wycliffe House, Water Lane, Wilmslow, SK9 5AF
Telephone 0303 123 1113 or email: https://ico.org.uk/global/contact-us/email/