Inspiring women to break the status quo

In India, there is just one female engineer for every three male engineers. And out of the 5 million developers currently in India, only 18% are women.

Zinnov wants to change this and encourage more women into the field. To do so they called upon Deeper Blue to create an exclusive hackathon event just for women to inspire them to take up coding.

From over 14000 registrations, 6 teams were shortlisted and asked to develop future ready solutions, using emerging technologies including robotics, Artificial Intelligence and Blockchain at the 2 day event.

Deeper Blue’s brief was to generate an immersive, feel-good experience to inspire and create memorable moments for the coders. With a demographic of students, working professionals and career gap women between the ages of 20-50, we utilised a bold industrial theme to symbolise strength and hard work.

Deeper Blue were responsible for the design and implementation of all the event spaces throughout the venue – from the inspirational welcome area, to the main hackathon arena, and the breakout spaces. To keep our coders engaged we littered the walls with chat bubbles containing inspirational quotes from leading ladies in the IT field. We also kept the staging low to create a better connection with the audience, and included elements/props on the stage backdrop to represent a coder’s life.

“We wanted a smart, efficient and creative event team to work on this project and hence chose Deeper Blue. We are working with Deeper Blue for our third event in the last 6 months and I must say that they are very quick learners and intuitive to understand our needs. Deeper Blue were very efficient in planning and came up with great ideas with multiple options to choose from within a quick turnaround time. We have thoroughly enjoyed working with the team and look forward to associate with them very soon for our next initiatives.”

Harsha B S, Associate Manager – Ecosystem Enablement