Powerful insight delivering powerful experiences

Continuity is a powerful word – it glues messages into place. It’s also a key feature of the ongoing Toyota’s Always A Better Way Live (AABWL) programme. Year after year, we have used AABWL to support multiple car launches and explain business developments to the UK network.

With the average dealer suffering 30% staff turnover every year, training has to reach old hands and new arrivals alike, with equal impact. To reach everyone effectively is to understand everyone’s point of view. We start every AABWL by probing a rich cross-section of Toyota’s retailer and network development staff.

Impact:

Each year we challenge ourselves to create unexpected environments that facilitate interactive learning. And because we really understand our audience, the tone is right, engagement is high, and no coasting is allowed.

We measure every event, to ensure learnings lead to progress back in the dealership and each event builds on the last.

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