Innovating banking with new technology

Standard Chartered Bank is a company driven by innovation, focusing on smarter approaches to banking and new technologies to offer their customers a quicker smarter service.

Deeper Blue were briefed to create a forward-thinking event to showcase the opening of their new Global Business Service centre in Bangalore and announce their focused intention to be a major digital banking force across Asia.

Focusing on their ‘human-centric’ approach to the innovative work they are doing to embrace Fintech’s, we designed and produced compelling content including key note presentations and a number of films. With this rich content on display they were also keen to encourage the best and brightest talent to think of Standard Chartered as the place to work and pursue their careers.

The theme ‘Banking Redefined’ encompassed all of the important messages for the launch programme. To showcase the real potential of technology we designed and built a 360º digitally immersive experience. This powerful theatrical environment was a brilliant digital canvas to fully engage with a set of stories, linking to the theme of the ‘future of banking’.

Impact:

Over 260 Fintech VIP’s from Asia attended and the result was spectacular with a very high appreciation of the events dynamic content and also the banks new digital positioning as they expand their footprint into India, via Bangalore.

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