Over a four year period, we worked with Rolls-Royce to engage this difficult to reach audience through the delivery of a highly effective drive experience programme across some of Europe’s most exclusive leisure destinations.
To do this with an unwavering focus on driving sales requires delivery with impeccable credibility and a deep understanding of our target audience.
We designed and evolved an enhanced, but always discreet, omni-channel campaign that attracted and engaged highly targeted prospects at exactly the right times.
A campaign of this nature takes exceptional insight and planning to ensure that the on-site opportunity is maximised and delivery is seamless. Our team immersed themselves in the brand and the programme to ensure that the right partnerships were developed in each location ensuring we hit the ground running on arrival.
As ever attitude is key and our on-site DB team delivered an ‘always on’ project approach enabling us to quickly react to all prospect requirements from this sometimes demanding target group.
Beit in the Alps during the winter or the Med during the summer, our programmes were further enhanced through carefully positioned pop-up activations that showcased the vehicles, challenged perceptions and enabled our experienced team to profile and engage potential prospects in high footfall areas.
Impact:
Every year, the programme significantly exceeded all its KPIs. Our constant evaluation and improvement methodology resulted in a four-fold increase over target in highly qualified prospect generation and all sales targets were surpassed.