Our Rolls-Royce brief with the European Hotspots Programme is to generate impressive levels of pre-qualified test drives with an unwavering focus on driving sales. This programme requires delivery with impeccable credibility and a deep understanding of our target guests.
We designed an enhanced, but always discreet, omni-channel campaign that attracted more credible prospects, in multiple locations around Marbella and Ibiza. We then transferred this into a Winter Programme based in Courcheval 1850.
As ever attitude is key and our collective on-site DB project team delivered an ‘always on’ project approach allowing us to quickly react to all prospect requirements from this sometimes demanding target group.
Simple and effective pop-up ‘Rolls-Royce Moments’ were also delivered as part of the programme.
We showcased the stunning vehicles in a way that was always highly accessible and eye-catching. We were keen to engage our target audience in deliberately relaxed and open conversations.
The programme significantly exceeded all prospect and sales targets; a four fold increase over target in the prospect generation with a high proportion demonstrating continuing interest to purchase.