We set out to understand why events are becoming repetitive and stagnant by conducting an industry-wide survey to gather insight on what makes a compelling live event; one that thoroughly engages audiences and drives behavioural change.
The survey results demonstrate a desire to look at events differently by improving the lasting impact of an event and sustaining audiences for the longer-term.
To see the full survey and our respondents reactions please click here.
Naturally we recognise that compliance will always be at the forefront of pharma events, but this cannot be an excuse for progress.
We have some innovative solutions to the some of the challenges you face. If you would like to know more, please get in touch today.