Our mandate was to design and produce compelling communications that made the complex customer care focus simple and easy to understand at all levels across Europe within an Opel/Vauxhall dealership.
We designed a transformational Aftersales programme called ‘ABC’ – showing how Opel & Vauxhall will attract customers back to the network for servicing, maintenance and repair; build relationships; to then personalise and customise that relationship where it then sustains and supports longstanding customer trust and confidence. All driving towards ‘customers for life’.
Our writers, designers and film-makers produced sets of powerful communication tools. They include: insightful, engaging documentary films with an emphasis on best practice exchange, stylish introductory animations, impactful workshop content, digital capture and clear evaluation analysis.
Critically, we designed a new online training portal that underpinned and carried all exposure to ABC to over 55,000 Opel aftersales staff across 5,500 dealer locations in Europe.