A warm welcome to Cardiff!

Each year ISUZU host a Gala Dinner to celebrate the successes that dealer groups achieve throughout the year. Awards are presented to dealerships for excelling in certain categories and to employees who have graduated from the internal ‘Pick-up-Professionals’ training programme.

The brief was to deliver a premium and unique event that will give attendees a night to remember. 2017 marked a new sponsorship partnership between ISUZU and the Welsh Rugby Union – so Wales took center stage as both the location and theme of the event.

The Principality Stadium, home of the WRU, was our venue to ‘Paint the Town Red’ and we created something truly different. Above the stands, overlooking the dramatically lit stadium – we built a transparent marquee where guests were entertained for the duration of the dinner and awards ceremony.

A drinks reception was held pitch-side and a beautifully composed lighting sequence and pyrotechnics, developed by Deeper Blue, revealed the stadium to the guests in a dramatic showcase. Following this, the well-known male choir ‘Only Men Aloud’ serenaded our audience from the mezzanine level of the marquee.


With all elements of the evening delivered to the highest standard, it was an evening that left the guests surprised and delighted throughout, setting a new standard for the annual ISUZU Dealer Awards.