Helping to engage employees with good works

How do you embed a strong business culture? One answer is to design and produce truly engaging activities. So when Citrix moved into smart new office premises in Bangalore, they turned to Deeper Blue to make their corporate move become the start of an intense shared adventure.

Together we planned and developed a ‘Citrix Marathon Run’, designed to build excitement and camaraderie, whilst raising money for charity.

We did not want this to be simply an athletic event. It needed to be a unifying festival, engaging all the senses. So we set the temperature at maximum level with high-energy, including dynamic Bangra dancing and energised Zumba sessions.

Spectators were also encouraged to bid for a series of superb paintings, contributed by disability groups: all funds raised were added to the charitable donation.


It looked good, it felt good and it did good, with employees endorsing the initiative as a brilliant introduction to their new office. Teamwork and a sense of better connectivity soared during and after this programme – and more events are being planned to keep this spirit alive.