Laurence Croneen
Founding Director
Gathering people together remains such as strong and powerful experience. It provides a richer, and more emotional connection that has the potential to engage and move people.
For this reason, I’m even more excited about the future possibilities for our agency, and even more relived that I decided to make a career in the marketing discipline that has been diversely described as industrial theatre; face-to-face; live events and experiential.
Whatever descriptive you use, our industry remains a unique stepping stone for brands to truly engage with their most important audiences. Deeper Blue’s point of difference is to extend that engagement over a longer period of time – generating sustained value and dispelling the myth that events can be a ‘one-hit wonder’.
The gathering of experience over the past two decades has provided me an invaluable foundation. The grafting of that experience with tomorrow’s technologies and methods of communication will determine our success. It’s about adopting alternative mind-sets and challenging new ways of thinking. Which is why the spirit and flexibility of our Deeper Blue agency is better positioned to tackle the future than the big, hulking beasts of yesteryear’s Marketing Services conglomerates who want you to connect on their terms rather than on yours.
We think there’s a better way to connect with you.
laurence@deeperblueltd.com | LinkedIn profile